Social real-world games are impossible without first solving the infrastructure problem.
This is why social, multiplayer real-world games didn't exist before. We solved it. The Gravity Engine fuses GPS, IMUs, Ultra-Wideband (UWB), and Bluetooth (BLE) to orchestrate player proximity in real time. Sub-100ms updates across every device — now works both indoors and outdoors at scale thanks to 5G and modern mobile smart devices.
Integrated Reality Labs builds multiplayer games that get people off their couches and into physical spaces with friends.
We're a small team that believes technology should help connect rather than isolate people in the real world.
Play SLAP with friends and hide, hunt, and chase to capture IRL viral moments.
Each title we build is a live test of the IRL platform: real players, real cities, real feedback. Here's where we are.
Play SLAP with friends and hide, hunt, and chase to capture IRL viral moments.
Capture zones, defend territory, play IRL. Built on the Gravity Engine.
One player runs. Everyone else hunts. Real streets, real stakes. Built on the Gravity Engine.
Momentum Worldwide and Samyang America partnered with IRL to transform SLAP into "Spice Invaders" — a campus takeover across UCLA and Ohio State. Buldak hot sauce became part of gameplay, and every interaction produced branded UGC.
Multi-round tournaments with $10K grand prizes ran across 2 campuses in Fall 2025.
Leader in fundraising, corporate communications, and marketing. First business hire at an app-based digital health startup.
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Serial entrepreneur and product expert. Founded a social fitness app that was successfully acquired. Deep experience in consumer mobile and go-to-market.
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Senior Visual Development artist with credits at Netflix, Starburns Industries, and Universal. Leads product design and visual identity across IRL and SLAP.
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Real-world gaming & viral social app validation
The real-world gaming market is at $14B today and projected to reach $142B by 2033 — a 25.9% CAGR. No one has cracked multiplayer... before now.
Niantic (creator of Pokémon GO, acquired for $3.5B) proved that real-world mobile games can become massive. BeReal (acquired for >$500M) proved that Gen Z social apps built around authentic, real-life moments can grow virally. IRL sits at the intersection — building social multiplayer experiences played in the real world, powered by smartphones, proximity tech, and viral gameplay content.
Why us.
Soft launch cohort data indicates that SLAP, IRL's first game, has retention in the top 1% of all mobile games. 81% of these players are acquired organically through viral user-generated content and referrals from friends.
Active SLAP players open the app 8 times per day — similar to the engagement metrics of top social media apps. They don't just play SLAP. They live it.
We work with investors who share the belief that real-world social gaming is a once in a generation new category. Reach out directly to start a conversation.
investors@playslap.com →Small team, big surface area. If you want your work to get people outside and into the world, this is the place.
About the role
You'll transform raw SLAP gameplay footage into polished, on-brand short-form content for our social channels. This is a high-volume, production-focused role — the primary output is 8–10 finished videos per working day.
Responsibilities
Requirements
Whether you're an investor, partner, press, or a player with ideas, we want to hear from you.
Remember neighbourhood tag, manhunt, and hide & seek? SLAP brings those IRL games back. Bigger, funnier, and built to go viral. Play anywhere. Start or join live games, chase friends, and capture shareable moments.
Every player gets an assigned target. You stalk them in real life, close the distance on the live GPS map, tap your phone to their target zone, and the game records the elimination automatically.
The whole session auto-generates shareable content. Every elimination becomes a clip. Every match becomes a story. No editing required.
3 friends in a park or 3,000 strangers across a city — the Gravity Engine handles it the same way.
Sub-100ms proximity detection, multi-sensor fusion, and session orchestration that scales from 3 to 3,000 players. No custom hardware.
The Gravity Engine fuses GPS, inertial measurement units (IMUs), Ultra-Wideband (UWB), and Bluetooth (BLE) to orchestrate player proximity in real time. Each signal compensates for the others' weaknesses — the result is reliable, low-latency positioning both indoors and outdoors in any environment.
Sub-100ms updates across every device in the session. The same sensor-fusion approach used in autonomous vehicles and smart homes, adapted for mobile multiplayer at scale.
Real-world multiplayer requires sub-second proximity updates at city scale. No existing mobile API delivered that reliably. We built the stack that does.
SLAP has run in 200+ countries with thousands of concurrent sessions. The engine has been stress-tested at scale, not just in a lab.